A ideia de anunciar dentro dos jogos — Fuvest 2000
LARA CROFT, adventurer and archaeologist, flees through an underground cavern from a pack of pursuing dogs, only to find her way blocked by a chasm. Cornered, she reaches over her shoulder into her backpack, retrieves an orange bottle, and drinks its contents. Revitalised, she gives the dogs the slip and sprints to safety. So runs the latest British television commercial for Lucozade, a soft drink. Ms Croft, the energetic computer-generated heroine of the “Tomb Raider” games, was the obvious person to star in it. But if a character from a computer game can appear in an advertisement, what about the other way around? Why not put ads in computer games?
THE ECONOMIST JULY 24TH 1999
[Foto no meio do texto: a personagem Lara Croft, de óculos escuros e cabelo trançado, segurando uma garrafa de Lucozade. Junto à foto, o título em destaque: “Lara uplifted”.]
Fonte: The Economist, 24 July 1999.
We can deduce from the passage that it might be a good idea to
- A) use TV stars in computer games.
- B) use stars to advertise computer games on TV.
- C) advertise computer games on TV.
- D) put commercials in computer games.
- E) use ads featuring energetic stars on TV.