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Comer sempre acompanhado de outra tarefa — Fuvest 2000

CHICAGO, July 29 – On a Sunday morning at a Roman Catholic church here, Mary Hallan Fiorito glanced at a nearby pew to see a woman drinking a can of Coke at Mass. At a musical in a Broadway theater, Alex Wang turned to the row behind him to discover people eating corn on the cob. In schools that once forbade chewing gum, students now bring doughnuts and candy to class – along with chewing gum. Americans seem to be eating all the time, and wherever they please. “Consumers now see eating as something to be done while you do something else,” said Bobby Calder, a marketing professor at Northwestern University. “Everybody wants to save time by multitasking. So you don’t just sit down and eat. You eat while you work, while you’re watching TV, while you drive.” The automobile, among the favorite places for people to snack, is well on its way to becoming a rolling dining room. A car is scarcely considered worth driving now without cup holders in the front and back. Some cars now have refrigerated glove-boxes. And within the next six months, the Samsung Corporation plans to market the first microwave for cars and mini-vans. The microwave will plug into the cigarette lighter.

THE NEW YORK TIMES NATIONAL FRIDAY, JULY 30, 1999

Fonte: The New York Times, 30 July 1999.

According to the passage,

  1. A) some Americans eat a lot whenever they have to do difficult tasks.
  2. B) Northwestern University students are being taught to save time by multitasking.
  3. C) Professor Bobby Calder believes multitasking to be the ideal way of saving time.
  4. D) Professor Bobby Calder advises his students to save time by eating wherever they please.
  5. E) Americans seem to see no point in eating without doing other things at the same time.
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Resposta correta: E

Calder resume o comportamento assim: “Consumers now see eating as something to be done while you do something else... So you don’t just sit down and eat. You eat while you work, while you’re watching TV, while you drive”, e o próprio texto já dissera que “Americans seem to be eating all the time, and wherever they please”. Isso é a alternativa E: comer sozinho, sem outra atividade junto, deixou de fazer sentido para eles. C é a armadilha mais forte, porque Calder está descrevendo o que o consumidor faz, não declarando que a multitarefa é o jeito ideal de economizar tempo — a opinião pessoal dele não aparece. B e D inventam uma sala de aula: ele é professor de marketing em Northwestern, mas o texto não diz nada sobre o que ele ensina ou aconselha aos alunos. A troca o motivo, que é ganhar tempo, pela dificuldade das tarefas.

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