Simbolismo sonoro, marketing e exercício físico — Fuvest 2023
From French electronic and Japanese indie to K-pop and Spanish jazz, it's common for people to listen to songs they don't necessarily understand. Not knowing the language of the lyrics, it seems, doesn't stop people from liking—and sometimes even singing along to—a song. Unless the listener is looking up the dictionary meaning of the lyrics, then the dictionary meaning of the lyrics doesn't make or break their appreciation of a song. But why? "It's a complicated answer," said musicologist Lisa Decenteceo, adding that it all starts with what's called "sound symbolism." Sound symbolism refers to the study of the relationships between utterances and their meaning. This doesn't have to do only with music. Marketers, for example, can tune into sound symbolism as part of their strategy in coming up with appealing brand names. In music as well as in branding, Decenteceo explained, there's something about the appeal of words as sounds, beyond their meaning in a language. While things like culture and personal experiences affect people's responses to different kinds of music, she explained there are certain musical techniques that are generally used to convey certain moods. One of which is scale. "Songs in a major scale usually have brighter, happier sounds, while minor scales usually have the slightly darker, melancholic feel," explains Thea Tolentino, a music teacher. The human brain is wired to respond to sound, she added. In a process called entrainment, the brain "synchronizes our breathing, our movement, even neural activities with the sounds we hear." This is why fast-paced music is so popular for running, for example, or why some yoga teachers play rhythmic and melodic tracks in their classes. And there are also the things that accompany the words. "Elements of sound and music like pitch, melody, harmony, timbre, and amplitude have an affective, emotional, psychological, cognitive, and even physical impact on listeners. Music adds so much meaning and dimension to texts through a complex of these avenues," said Decenteceo. What all these things do, she added, is liberate the words. "Song frees the voice from any burden of saying anything meaningful". It's important, then, to understand music as a discourse between musical elements. But all in all, Decenteceo said there's value in whatever immediate appeal people find in the music they listen to, whether or not they understand the words. Music, after all, is the universal language.
Disponível em https://www.vice.com/. March, 2022. Adaptado.
Fonte: Vice, March, 2022.
De acordo com o texto, os estudos sobre as propriedades do som
- A) indicam a complexidade musical da canção pop contemporânea.
- B) podem ter reflexos em áreas como o marketing e as atividades esportivas.
- C) influenciam as pesquisas acadêmicas sobre o fazer poético.
- D) revelam as estratégias enganosas empregadas nas campanhas publicitárias.
- E) demonstram a falácia do conceito da música como linguagem universal.