Big techs nos EUA e o ponto cego cultural (PUC Minas 2026)

READ THE FOLLOWING TEXT AND CHOOSE THE OPTION WHICH BEST COMPLETES EACH QUESTION ACCORDING TO THE TEXT:
How language is hiding the real internet from you
When you go online, it feels like you're accessing all the world's information. But you form social media relationships based on shared language. You search Google with the language you think in. And algorithms built to maximise attention have no reason to recommend what you won't understand. So, most of the internet remains out of sight, on the other side of a language filter – and you're missing far more than content.
Most internet activity is concentrated on a small number of large platforms, and from our linguistically isolated perspectives, it's easy to assume that everyone uses them in similar ways. But why should that be true? We expect music, literature and cuisine to vary between cultures, after all, so why not the internet?
In a new paper, a team at the University of Massachusetts Amherst's Initiative for Digital Public Infrastructure has uncovered stark differences in how different cultures connect the internet. With more research, it may reshape how we think about the services that dominate the web. We're only just beginning to understand the implications.
With the biggest technology companies based in the US, a cultural blind spot has emerged where we often assume that the English internet is representative of the rest of the world. Research about YouTube in particular has a significant English-speaking bia – typically written in English, published in English-speaking countries and focused on English-language videos.
The internet's leading platforms are more difficult to study than you might think. Computers can blaze through text, but video is harder to analyse at scale. Platforms like YouTube, the world's most popular video service, don't offer tools to create the large representative samples necessary to understand the platform as a whole, or big swaths of it like linguistic communities.
As a result, YouTube is often understood through the easily accessible tip of the iceberg: its most popular videos. Between the language bias and this popularity bias, when users, creators, academics, educators, parents, teachers and even policymakers talk about platforms like YouTube, we're typically just talking about the part that's most visible to us – a small, unrepresentative piece of it.
(From:https://www.bbc.com/future/article/20250812-how-language-is-hiding-the-real- internet-from-you Access: 08/19/2025. Adapted.)

Fonte: BBC Future, 12/08/2025.

As the major technology companies are based in the US, we tend to think that

A) English internet is representative of the rest of the world.
B) Information about anything can be found all over the world.
C) Most internet activity is focused on independent platforms.
D) Research about YouTube has an English-speaking impartiality.

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Resposta correta: A

O quarto parágrafo responde ao enunciado quase palavra por palavra: “With the biggest technology companies based in the US, a cultural blind spot has emerged where we often assume that the English internet is representative of the rest of the world”, o que corresponde a A. B contraria a tese do texto, segundo a qual “most of the internet remains out of sight, on the other side of a language filter”. C erra ao falar em plataformas independentes, já que a atividade se concentra em “a small number of large platforms”. D inverte o sentido de “bias”: o texto denuncia um viés anglófono nas pesquisas sobre o YouTube, e não imparcialidade.

Big techs nos EUA e o ponto cego cultural (PUC Minas 2026)

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